51ºÚÁϳԹÏÍø

Internal

APME82 - Human Motivation

51ºÚÁϳԹÏÍø

APME82-Human Motivation

Module Provider: School of Agriculture, Policy and Development
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Anna Macready
Email: a.l.macready@reading.ac.uk

Type of module:

Summary module description:

Explore the theory and practice of human motivation, self-control, and self-regulation, and examine these concepts in relation to consumer behaviour in a variety of settings. Drawing on perspectives from a variety of fields including psychology, marketing, and consumer research, identify practical ways in which motivation may be enhanced.


Aims:

To enable students to study topics relating to human motivation, and critically evaluate methods and applications of motivation theory in consumer marketing research.


Assessable learning outcomes:

At the end of this course students will:




  1. Understand and critically evaluate theories and models of human motivation

  2. Be equipped to create strategies to improve motivation in a variety of practical settings.


Additional outcomes:

Outline content:

Sessions will be a mixture of lectures and interactive discussions. Key issues in motivation will be analysed in relation to consumer behaviour, drawing on a range of perspectives in psychology, marketing and consumer research.


Brief description of teaching and learning methods:

Students will experience a mixture of lectures and interactive discussions.Ìý


Contact hours:
Ìý Autumn Spring Summer
Seminars 20
Guided independent study: Ìý Ìý Ìý
Ìý Ìý Wider reading (independent) 25
Ìý Ìý Preparation for seminars 4
Ìý Ìý Completion of formative assessment tasks 1
Ìý Ìý Revision and preparation 10
Ìý Ìý Essay preparation 40
Ìý Ìý Ìý Ìý
Total hours by term 0 100 0
Ìý Ìý Ìý Ìý
Total hours for module 100

Summative Assessment Methods:
Method Percentage
Written assignment including essay 80
Set exercise 20

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

TheÌýmodule will be assessed by written coursework and a team case study oral presentation.Ìý


Formative assessment methods:

Class exercises and discussions will provide the basis for formative assessment.


Penalties for late submission:

The below information applies to students on taught programmes except those on Postgraduate Flexible programmes. Penalties for late submission, and the associated procedures, which apply to Postgraduate Flexible programmes are specified in the policy 􀀓Penalties for late submission for Postgraduate Flexible programmes􀀔, which can be found here: